JCDECAUX ASSERTS LEADERSHIP IN DIGITAL OUT OF HOME ADVERTISING

Jacqueline McCormick, JCDecaux Regional Director Eastern Africa.

JCDecaux, Sales Manager in Tanzania, Janine Deetlefs.

Dar es salaam, 18 July 2019 – JCDecaux, the number one outdoor advertising company worldwide is set to increase opportunities for advertisers through digital out-of-home media. In a presentation to key stakeholders in the media and advertising industry held at Coral Beach, JCDecaux presented global media trends and innovative go-to-market strategies tailored to the Tanzanian market.

JCDecaux Tanzania, operating since 2015, unpacked how the outdoor media industry is rapidly evolving in key geographies around the world and presented custom advertising solutions for local marketing leaders. The outdoor leader introduced digital screens in Tanzania in 2015, changing the urban landscape of Dar es salaam and enhancing value to advertisers and consumers with a digital network of 13 high quality digital screens.

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