The Coca-Cola Kwanza Sales and Marketing Director, Josephine Msalilwa addresses women employees of the bottling company together with Tandale women food vendors famously known as ‘Mama Lishe’ during the official launch of ‘Mwanamke Shujaa’ campaign to mark this year’s International Women’s Day at an event held in Dar es Salaam over the weekend.  The campaign which translates to “A brave Woman” aims to change the concept of achieving gender equality for sustainable development, in line with this year’s theme. It also aims to underline Coca-Cola Kwanza’s commitment towards Gender Empowerment.

Vicoba Co-ordinator for Tandale women food vendors Anitha Ngoya cuts the cake on behalf of Tandale women food vendors famously known as ‘Mama Lishe’ who had joined forces with women employees of Coca Cola Kwanza during the launch of ‘Mwanamke Shujaa’ campaign to mark this year’s International Women’s Day at an event held in Dar es Salaam over the weekend.  The campaign which translates to “A brave Woman” aims to change the concept of achieving gender equality for sustainable development, in line with this year’s theme. It also aims to underline Coca-Cola Kwanza’s commitment towards Gender Empowerment

Coca Cola Kwanza’s Route to Market Specialist, Jacqueline Rimoy assists the Tandale women food vendors famously known as ‘Mama Lishe’ to cook lunch during the launch of Coca Cola Kwanza’s ‘Mwanamke Shujaa’ campaign to mark this year’s International Women’s Day at an event held in Dar es Salaam over the weekend.  The campaign which translates to “A brave Woman” aims to change the concept of achieving gender equality for sustainable development, in line with this year’s theme. It also aims to underline Coca-Cola Kwanza’s commitment towards Gender Empowerment.

A cross section of Coca Cola Kwanza women employees joined by Tandale women food vendors famously known as ‘Mama Lishe’ line up for food during the official launch of ‘Mwanamke Shujaa’ campaign to mark this year’s International Women’s Day at an event held in Dar es salaam over the weekend.  The campaign which translates to “A brave Woman” aims to change the concept of achieving gender equality for sustainable development, in line with this year’s theme. It also aims to underline Coca-Cola Kwanza’s commitment towards Gender Empowerment.

A cross section of Coca Cola Kwanza women employees celebrate the launch of ‘Mwanamke Shujaa’ campaign in collaboration with the Tandale women food vendor to mark this year’s International Women’s Day at an event held in Dar es Salaam over the weekend.  The campaign translates to “A brave Woman” aims to change the concept of achieving gender equality for sustainable development, in line with this year’s theme. It also aims to underline Coca-Cola Kwanza’s commitment towards Gender Empowerment.

The Coca-Cola Kwanza Sales and Marketing Director, Josephine Msalilwa serves women employees of the bottling company who had joined forces with Tandale women food vendors famously known as ‘Mama Lishe’ during the launch of ‘Mwanamke Shujaa’ campaign to mark this year’s International Women’s Day at an event held in Dar es Salaam over the weekend.  The campaign which translates to “A brave Woman” aims to change the concept of achieving gender equality for sustainable development, in line with this year’s theme. It also aims to underline Coca-Cola Kwanza’s commitment towards Gender Empowerment.

08^th March 2019, Dar es Salaam…Coca-Cola Kwanza has launched a campaign to celebrate women dubbed “Mwanamke Shujaa” to mark this year’s International Women’s Day.

The campaign which translates to “A brave Woman” aims to change the concept of achieving gender equality for sustainable development, in line with this year’s theme. It also aims to underline Coca-Cola Kwanza’s commitment towards Gender Empowerment.

The campaign is set to recognise women efforts from various sectors in the community and remind them of self-confidence, self-esteem and self-reliance in achieving their goals.

Today, the Bottling Company women employees hosted an event at the Tandale Market together with the Tandale women food vendors famously known as “Mama Lishe” to mark the Women’s Day.

Speaking during the event, The Coca-Cola Kwanza Sales and Marketing Director Josephine Msalilwa said the motive behind the function was to celebrate and inspire women from different sectors while also showing that they are appreciated.

“It’s about celebrating women’s achievements and successes, and inspiring them that they too, can reach their goals and achieve great success,” said Ms. Msalilwa.

Msalilwa added that as responsible corporate citizens, they believed it was their responsibility to bring sustainable change in different sectors in which women of Tanzania operate hence the introduction of the campaign.

“I have already met great and amazing women in Tanzania, who are determined to break barriers and reach greater success,” he added.

Also speaking during the event, Stamil Gereza a representative from Tandale women food vendors, defined a woman as someone intelligent and independent.

She urged women to stop settling for less and start standing up for all the things they believe in despite the challenges that they might be facing.

On her part, Anitha Ngoya a Vicoba Co-ordinator who has been training the women food vendors on entrepreneurship, financial management on behalf of Coca Cola Kwanza said, “So far we have trained more than 45 women in our network and we are still expanding to reach more”. Our goal is to at least 300 women every year.

Coca-Cola Kwanza has previously been involved in various sustainability initiatives that address challenges facing women in Tanzania. They include “Mchanga Pekee” a beach campaign launched recently where various women have been employed to clean and collect plastic bottles along the country’s beaches.

Through 5by20, a Coca-Cola global initiative to provide economic support to 5 million women to run their own businesses in developing countries by 2020, Coca-Cola Kwanza has helped to re-construct booths used by the female food vendors who are located just outside the plant. Coca-Cola Kwanza has also provided these women with the 15kgs liquefied petroleum gas cylinders.

Coca-Cola Kwanza is always committed to giving back to various communities in Tanzania through partnerships with the Government, NGOs as well as various stakeholders.

-ENDS-

Media Contact

Victor Byemelwa

Public Affairs and Communications Coordinator

Coca Cola Kwanza

Email: - VByemelwa@ccbagroup.co.tz