OGILVY AFRICA UNVEILS FEED – REGION’S FIRST REAL-TIME MARKETING PRODUCT

Vikas Mehta, CEO - Ogilvy Africa.

Dedicates the offering to its founder David Ogilvy on his 109th birth anniversary

23rd June 2020. Nairobi. Ogilvy Africa today announced the rollout of the region’s first real-time marketing product that offers social intelligence and analytics, community management and content innovations; in a unified offering.

Christened FEED, the product aims to connect brands to popular culture to keep pace with rapidly changing audience interest. FEED is being rolled out across Africa in a phased manner. The agency chose June 23rd as the launch date to commemorate the 109th birth anniversary of its global founder, David Ogilvy.

“With FEED, we are delighted to see real-time marketing become a reality in this region. Brands have recognized the importance of having their finger on the consumer’s pulse for decades now, and there are several offerings in the market to serve different aspects of that opportunity. The agility and compatibility of these offerings however, remains a challenge. FEED has been developed to evolve the disparate offerings into one complete solution.”, said Vikas Mehta, CEO - Ogilvy Africa.

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